At Oughtred Coffee & Tea we believe that the more educated and trained our customers are with regards to the ever changing world of Specialty Coffee and Tea, the better positioned they are to achieve success.

In today's highly competitive coffee market, it is critical that our customer's are as well prepared as possible, taking time to better understand all of the subtle nuances that make their coffees so special. It is equally as important that they are able to adequately describe the coffee's origin, growing, processing, cup qualities, etc...to their customers. This important dialogue is the most powerful marketing tool a retailer can provide its business with and will help create value and long lasting relationships with their customers.